Brands can also find recycling companions by way of online libraries. One such library, Circular, offers a digital ID that can be included in product tags to show info on the product’s materials and origins as well as suggestions for how to extend the product’s life. Other manufacturers like Everlane and Reformation have also catapulted to popularity by advertising themselves on sustainability and ethics. Online marketplace Etsy, for example, snapped up Gen Z-focused resale platform Depop for $1.6B in 2021 as it targets new generations of buyers which would possibly be more targeted on sustainability. Online consignment platform thredUP predicts the secondhand market will develop eleven occasions faster than the retail clothing sector as an entire in the subsequent few years. CB Insights’ Industry Analyst Consensus estimates that the market will attain $64B by 2028.
- In 2021, L’Officiel Vietnam featured the virtual version of multimedia artist Nina Hawkins in a