CarGurus Launches AI Car Shopping Tool
CarGurus, an online automotive marketplace, has launched its new AI-powered ‘Discover’ tool for UK car buyers, allowing them to find their next vehicle by simply describing what they want in their own words.
The AI tool then refines the search to vehicles that meet their criteria, making it easier for drivers to find their ideal car.
How Discover Works
Shopping using Discover enables drivers to input their preferences, and the AI tool will provide them with details of listings and live prices.
CarGurus’ proprietary Instant Market Value (IMV) data is also integrated with Discover, allowing shoppers to receive an accurate price for selling their current car.
This feature is particularly useful, as it gives buyers a better understanding of the market value of their vehicle.
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CarGurus’ Expansion in the UK
The launch of Discover comes as the CarGurus online marketplace celebrates its 10th anniversary in the UK, having expanded significantly over the past decade.
They acquired PistonHeads, the UK’s largest online community of car enthusiasts, in 2019.
More than three quarters (76 percent) of car buyers in the UK are open to using AI when searching for a new vehicle.
Around one-in-five say they have already used AI to help with their most recent purchase or sale of a car.
The leading uses for AI by car shoppers include finding new listings, comparing different options, and narrowing down their car selection to find the best match.
In comparison to other industries, the adoption of AI in car shopping is relatively high, likely due to the complexity and importance of the purchasing decision.
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CarGurus’ focus on AI-enabled personalisation and real-time market intelligence has been a key factor in its success, and it is well-positioned to continue innovating in the UK market.
Reaction from CarGurus
Sam Zales, CarGurus president and COO, said: “Ten years ago, we entered the UK with a clear vision: car shoppers and dealers deserved more transparency, smarter tools, and a platform genuinely built around their needs.
“Since then, we have helped millions connect with dealers to handle one of the biggest financial decisions they will make with more confidence.
“We believe our product innovation momentum in the UK has never been stronger, with a clear focus on continuing to set the pace in the market through products and features built on AI-enabled personalisation and real-time market intelligence.”
The Discover AI tool is now live on the CarGurus website, adding to the host of new features introduced during the 10 years of the company operating in the UK.
