Geely Sees Big Gains in Australia Market
Geely has seen a significant surge in sales in Australia, making it one of the top 10 best-selling brands for the month of July. The Chinese brand, which launched in Australia in March 2025, has taken a more methodical approach to the local market, introducing only three models so far.
Despite this relatively small footprint, Geely captured 3.6 per cent of total new car sales in July, with sales growing by more than 500 per cent in the first seven months of the year compared to the same period in 2025.
Geely’s success has largely been driven by the EX5 electric mid-size SUV, which managed 2034 registrations last month – its best month yet. The Toyota RAV4-sized EX5 is Geely’s best-selling car on sale in Australia, with nearly 9000 sales so far this year.
Starting from $41,990 (before on-road costs), the EX5 continues to outsell the smaller BYD Atto 3 ($39,990) and eat into the sales of petrol rivals such as the Mazda CX-5 ($39,990). There are limited other fully-electric rivals with similar dimensions to the EX5, potentially giving it an edge in showrooms.
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It’s not just the EX5 selling well for Geely, with its smaller EX2 sibling registering 474 examples in its first few weeks on sale. The brand only introduced its new hatch with a sharp $26,490 price tag in late July, making it one of the cheapest electric cars on the market.
The EX2, which is the most popular car in China, even managed to shift more units than the BYD Dolphin ($29,990) in July. The Starray Em-i plug-in hybrid mid-size SUV is Geely’s other model on sale in Australia, also enjoying a strong sales return, with 1177 units finding new homes last month.
The Starray Em-i poses as a direct threat to the BYD Sealion 6 ($42,990) and the recently-launched Toyota RAV4 plug-in hybrid ($59,515), but is noticeably cheaper at $37,490. Geely will continue to introduce new models at its own pace, with potential for some activity before the end of the year.
They are expected to launch a mid-size and a large SUV in the first half of 2027, followed by the Emgrand plug-in hybrid sedan later on in the year. The Galaxy Cruiser large rugged 4WD is also expected to land Down Under before the end of next year.
