Hyundai Sales Rise on Exter, Hatchbacks in September

Hyundai’s sales performance in September 2026 showed mixed results across its model lineup, with overall domestic sales rising 10.90% year-over-year to 57,166 units. Growth was driven primarily by Exter, Aura, and the brand’s hatchback offerings, while Creta and Venue maintained their traditional positions as top performers despite modest declines or flat performance.
September Model Performance
Creta remained Hyundai’s best-selling model with 17,657 units sold in September 2026, a 6.38% decline from the same month last year but an 8.40% increase from August. Venue ranked second with 11,466 units, nearly identical to the 11,484 units sold in September 2025, with a marginal 0.89% month-on-month rise. Exter delivered the strongest year-over-year growth, surging 47.86% to 8,344 units from 5,643 units in September 2025.
Aura followed with 7,530 units, marking a 39.78% year-over-year increase and 12.64% growth from August. The hatchback segment showed robust momentum, with i20 sales climbing 39.70% to 5,426 units compared to September 2025 and 5.05% from the previous month. Grand i10 Nios sold 5,230 units, up 23.41% year-over-year but down 2.10% sequentially.
Q3 2026 Results and Bayon Launch
For the third quarter, Creta led the brand’s lineup with 52,033 units, a 0.68% increase over Q3 2025 and accounting for 31.39% of quarterly sales. Venue contributed 33,926 units, up 22.71%, while Exter’s 23,311 units represented a 47.73% surge, adding 7,532 units over the prior year. Aura ranked fourth with 20,032 units, a 30.43% increase, and i20 followed with 17,329 units, registering the strongest quarterly growth at 58.78%.
Grand i10 Nios improved 24.95% to 14,627 units in Q3, while Alcazar declined 35.94% to 2,460 units and Verna fell 12.66% to 2,028 units. Ioniq 5 sold just 26 units in Q3, down from 45 a year earlier. Exter, Venue, and i20 together contributed approximately 77% of the brand’s incremental quarterly sales, highlighting their role in the brand’s growth.
The brand will expand its SUV portfolio with the Bayon, scheduled to launch on October 26. Positioned between Venue and Creta in size and price, the Bayon aims to strengthen the midsize SUV segment. Pricing, delivery timelines, and initial sales performance will clarify its positioning relative to existing models.