Range Rover Unveils First Car The GT

By Ashley Morgan 04/08/2026 3 min read 12 views

Range Rover has officially revealed its first car, the GT, marking a significant departure for a brand historically defined by SUVs. The announcement comes nearly a decade after executives publicly dismissed the likelihood of the company producing a sedan or wagon.

In 2016, at the Paris Motor Show, journalists questioned Jaguar Land Rover leadership about this exact possibility. Andy Goss, the Global Sales Operations Director at the time, laughed off the inquiry during a small press briefing. “I can’t see that happening. But then again Jaguar does have an SUV,” Goss stated at the time.

Goss has since left the company.

The new GT is a four-door wagon with a coupe-like roofline. While technically a crossover vehicle that mashes SUV and wagon elements, it sits lower than a traditional utility vehicle. Its dimensions are not yet confirmed, but the GT appears to be about 1.5 meters tall, similar to a BMW 3 Series Touring, though wider and sleeker.

Shared Electric Foundations

The vehicle will be underpinned by the same electric platform as the Jaguar Type 01. This architecture supports a 120kWh battery, 800V electrical systems, and four electric motors producing more than 735kW. Range Rover effectively crashed the party by utilizing this platform for its own debut into the passenger car sector.

This move represents a rare instance of a luxury brand deliberately overlapping its own market segments. Usually, automakers zealously guard distinct brand identities to prevent internal competition. By moving Range Rover into a space traditionally held by Jaguar, the company is effectively consolidating its high-end electric future under the more profitable nameplate. It suggests that brand purity has taken a backseat to financial survival.

The decision to launch the GT creates a direct conflict with Jaguar’s potential comeback. The Range Rover version is expected to outsell the Jaguar counterpart, implying that Range Rover intends to fully enter the passenger car market regardless of the impact on its sibling brand.

Jaguar’s Decline and Rebirth

The GT bears a strong resemblance to Jaguar’s Type 01, which was revealed in May as a mold-breaking vehicle to reboot the brand. Jaguar ran a long teaser campaign showing hulking saloons with cartoon proportions before the official reveal. The Type 01 features a giant bonnet, low stance, and beefy rear haunches, drawing heavy inspiration from the classic E-Type.

While the Jaguar version aimed to find the brand’s “mojo” in the electric age, Range Rover has adopted similar styling cues for the GT. Jaguar is set to discontinue operations by the end of 2025. The brand has struggled with a heavy investment in diesel engines and an underwhelming attempt to compete with Tesla via the i-Pace SUV.

Market challenges such as Brexit and a sedan lineup that failed to match the appeal of models from the 1980s contributed to the decline. Land Rover sales have kept the business afloat, but financial pressure remains on parent company Tata Motors. The conglomerate is executing a wide range of options to recover value, including tearing down Jaguar to start from scratch and establishing joint ventures in China that allow brands like Chery to use JLR intellectual property, such as the Freelander name.

Vehicle development typically takes eight to ten years. It is possible that the planning for the GT began around the time of that 2016 interview. The laughter in the interview room may have masked a strategic shift that was already in motion. Tata Motors needs to see things pick up and without having been in the room where the discussions take place it appears that every option is being executed.